Making healthcare innovation feel deeply human.

Google Project Relate was created to help people with atypical speech communicate more effectively using speech recognition technology. By training the system on an individual’s unique speech patterns, the project made digital interactions more accessible for people often overlooked by traditional voice recognition.

For the Singapore pilot, we told the story through Allan, showing how the technology gave him greater confidence and independence in his everyday life. Rather than focusing on the technology itself, the film highlighted the real human impact behind the innovation.

The result was a story that translated complex AI into an accessible, emotionally engaging narrative, helping audiences understand how technology can improve quality of life.

Capabilities
• Healthcare and accessibility storytelling
• Patient-centred communications
• Innovation marketing
• Documentary-style campaign film
• Creative direction
• Copywriting