Turning a product launch into a relatable healthcare story.

Panadol PSE Cold Relief launched at a time when remote work had become part of everyday life. As people adapted to endless video calls, staying connected took on a whole new meaning.

We built the campaign around this shared experience, showing how cold symptoms interrupt the moments that matter, and how fast symptom relief helps people get back to work, family and everyday life.

The result was a memorable brand film that balanced humour with a clear product message, making an over-the-counter healthcare product feel timely, relevant and human.

Capabilities
• Healthcare campaign strategy
• Consumer healthcare marketing
• Brand storytelling
• Creative concept development
• Brand film
• Copywriting