The Singapore International Marathon needed more than just a website with race-day information.

As the event evolved into its new identity, with new sponsors BYD & Adidas, the communication had to reflect a bigger ambition: building a movement that runners and the wider community could identify with.

We developed a brand voice along with a central theme, and then created website and blog content that positioned the marathon as a celebration of endurance, pride, and the spirit of the city.

The refreshed narrative strengthened the event’s identity, helping audiences see it not simply as a race, but as a world-class sporting moment that belongs to Singapore.