Every brand has a story. I help you sharpen yours.
I’m Wayne Fernandes, a Singapore-based brand strategist and copywriter who helps SMEs find clarity, craft, and confidence in how they talk and how they sell.
Your brand already has something worth saying. My work is making sure it finally lands with your customers.
Why I create copywriting solutions.
Most SMEs don’t struggle with ideas. They struggle with explaining those ideas.
You have the product, the passion, the expertise. But the message gets fuzzy. The story shifts from deck to deck. The website sounds nothing like the founder. And the copy never quite lands where it should. I built Everyone Creative to solve exactly that.
And for most SMEs in Singapore and Southeast Asia, the quickest fix usually starts with clear website copywriting that speaks to real customers.
What I believe
Great copy doesn’t start with just words. It starts with clarity that aligns your team, sharpens your strategy, and wins customers. My philosophy is simple:
Clear thinking creates clear writing | Brand voice is a business tool | Creativity should sell, not confuse | Strategy and story go hand in hand | SMEs deserve big-agency clarity without big-agency baggage.
This is the foundation behind all my brand strategy and copywriting work in Singapore.
My background. From advertising agencies to helping SMEs grow.
Before I started Everyone Creative, I spent more than 18 years shaping brands across Singapore and Southeast Asia for companies like Google, Abbott, Intel, Land Rover, and AB InBev.
I’ve written campaigns, built brand narratives, led creative teams, and helped companies launch, grow, reposition, and reinvent.
Everything I learned there now goes straight to the people who can actually use it: founders, marketers, and SMEs
What Everyone Creative does
Website Copywriting
Turn scattered thoughts into sharp, conversion-ready pages.
Campaign and Content Systems
Build launch stories, landing pages, and content that moves people.
Brand Voice Development
Define a voice that sounds like you and scales across channels.
Fractional Creative Direction
Senior-level guidance without agency overhead.
SEO Copywriting
Blend clarity and search intent to attract the right customers.
Here’s how we can work together.
When we work together, I make it straightforward. No layers. No jargon. No agency theatre.
Just a few principles to create work and a workflow that flows smoother.
Clarity Straight thinking and straight writing.
Consistency A voice that sounds like one brand everywhere it appears.
Conversion Copy grounded in real commercial goals.
Creativity & Craft Words shaped with ideas & intention, not filler.
Work directly with me.
If you need clarity fast, book a 1:1 session.
If you’re planning a website or brand overhaul, let’s map your message.
If your story feels scattered, I’ll help you sharpen it.