How Much Does Website Copywriting Cost in Singapore? A Clear Breakdown
Website copywriting rates shouldn’t be a mystery…
If you’ve been trying to figure out how much website copywriting costs in Singapore, you’ve probably run into the same frustrating loop. A freelancer quotes $500. Another studio quotes $2,500. An agency comes back with $10,000.
They all claim they “include SEO” and “write conversion-focused copy,” but when you dig deeper, none of them give you a clear explanation of why the numbers vary so much. The truth is, prices only look random when you don’t know what you’re actually buying.
Here’s what you need to know. Professional website copywriting in Singapore can typically sit anywhere between $300 and $8,000+, depending on a number of factors: the type of project, the depth of strategy, and who’s actually doing the work.
But that price range is only useful if you understand what drives it. Because the difference between prices isn’t simply “more words”. It’s the thinking behind those words.
That’s why this guide breaks everything down clearly. No fluff, no vague agency language, no “it depends.” You’ll see exactly why prices vary, what each level includes, what you’re actually paying for, and how to budget properly based on your stage of business.
By the end, you’ll know precisely where your project sits in the Singapore market and how to avoid wasting money on the wrong level of support.
Why website copywriting prices in Singapore vary
Most people think pricing is random. It isn’t. The variation comes from four simple factors: experience, scope, timeline and complexity. Once you understand these, everything makes sense, and you can gauge a quotation better.
1. Experience Level
The biggest driver of cost is who you hire.
A junior freelancer charging $300 isn’t delivering the same strategic clarity as
A mid-level professional at $1,500, or
A senior specialist or boutique studio at $4,000+.
Experience shows up everywhere: how fast they grasp your business, how accurate their structure is, how well they shape your brand voice, and how few revisions you need. Cheap writers aren’t just cheaper; they also take more of your time.
2. Scope of Work
A “website refresh” can mean anything from a simple 4-page refresh to a full messaging overhaul with interviews, SEO research, wireframes, and 10–20 pages of new content.
If your site needs higher-order work such as positioning, brand voice development, new messaging angles, offer restructuring, funnel thinking - you can expect a higher quote. You’re not paying for pages. You’re paying for intellectual work that happens before the writing begins.
3. Timeline
Straight up, a rushed website costs more. A normal timeline is more affordable. If you need a full site reworked in a week, the writer isn’t “working faster.” They are pushing other projects aside to prioritise yours.
4. Industry Complexity
Some sectors require deeper accuracy:
Finance
Healthcare
Education
B2B tech
Chemicals
Industrial manufacturing
These projects come with stricter requirements, higher accuracy demands, and more time spent reviewing regulatory language. That adds to the cost. You’re not paying for jargon. You’re paying for accuracy and risk reduction.
Once you see how these factors play together, the range no longer looks chaotic, it becomes logical.
The pricing tiers in SG’s website copywriting market
Website copywriting prices in Singapore sit on a pretty wide spectrum, and each tier comes with a different level of thinking, craft and support. Here’s how the market usually breaks down so you know exactly what you’re paying for.
Entry-Level / Budget Copywriters ($300–$800 total)
This tier is usually newer freelancers or content writers who treat copy like a writing task, not a strategic one. You get basic page copy, simple rewrites and light SEO. It’s cheap, but it’s also where you’ll see the biggest gaps in clarity, positioning and conversion flow.
Mid-Level Professionals ($1,000–$3,500)
This is a sweet spot for most SMEs. You get stronger thinking, better structure, a clearer brand voice and more SEO depth. They’ll generally include discovery, research and a few well-managed revisions.
Senior Copywriters / Boutique Studios ($3,500–$8,000+)
Here’s where strategy becomes the product. You’re paying for brand voice development, SEO & messaging strategy, refined conversion copy and a site-wide narrative. Ideal for founders who want clarity and consistency across the whole website.
Agencies ($10,000+)
You’re buying the whole machine. Not just a copywriter, but a whole team of planners, strategists, PMs, layers of reviews. Useful for big brands, unnecessary for most SMEs.
Different pages require different levels of strategy, which is why pricing varies so widely.
How much each page typically costs in Singapore
Websites are rarely costed in a neat per-page menu. The reality is that pages are priced by complexity, not by title. Most pages vary in complexity, creative input required and length. Here’s a realistic range, as an example.
Simple Pages ($150–$400 per page)
Low depth, low stakes. Quick to write, minimal strategy required.
Examples: Contact, FAQ, policy pages, small sub-pages
Core Business Pages ($400–$1,000 per page)
These carry your main story and voice. They require more research, more thinking, more creative ideation and more structure.
Examples: Homepage, About, Main service pages, Careers.
Conversion or Strategy Pages ($1,000–$2,500 per page)
These are high-impact pages that require research, marketing logic, research and ideation on consumer insights, and a strong strategic angle that drives to business outcomes.
Examples: Landing pages, Long-form sales pages, Lead-gen funnel pages, High-value SEO/intent pages
High-Volume Pages (varies widely)
Depends on quantity, templates and complexity. Volume discounts usually apply.
Blog posts: ~$120–$600
E-commerce SKUs: ~$8–$40 each
Technical content: higher
What you’re really paying for (And why cheap copy fails)
Here’s the part you never hear about: you're not buying paragraphs. You’re buying clarity. The writing is only the final 20 percent. The real cost comes from:
Understanding your business
Reviewing competitors
Extracting your value proposition
Building a narrative
Organising your offers
Creating a wireframe or flow
Balancing SEO + readability
Engineering conversion logic
A good copywriter never “starts writing” immediately. They spend hours understanding your world so they can represent it accurately. A good copywriter would use a copywriting formula, but only as a framework to guide the thinking of your website copy.
An inexperienced writer would skip all this. That’s why their copy sounds generic, confused, disconnected from your offers or unnaturally stuffed with keywords.
Copywriting vs SEO copywriting vs Conversion copywriting
Most clients lump everything under “copywriting,” but they’re actually three different skill sets, and the price changes based on which one you need.
Copywriting is about telling your brand story clearly and confidently. It focuses on messaging, tone, and helping people understand who you are and what you do.
SEO copywriting adds another layer. It’s built to attract the right traffic by targeting keywords, structuring content for search engines, and making sure your pages actually show up where people are looking.
Conversion copywriting goes even deeper. This is where the copy is engineered to get action: signups, enquiries, bookings, sales. It needs psychology, research, and a proper strategy behind every section of the page.
Most businesses actually need a blend of all three. And that blend costs more because you’re not paying for words, you’re paying for thinking, research and outcome-driven strategy.
The hidden costs most businesses never consider
When you ask for a website copywriting quote, you’re usually thinking about pages. But behind the scenes, there’s extra work that quietly affects the price because it takes real time and coordination.
This includes fixing unclear offers, revising site structure, adapting old content, handling CMS formatting and metadata, sourcing images, and managing stakeholder feedback. None of these are extras. They’re real deliverables, and the more you need, the higher the quote.
Red flags to avoid when choosing a copywriter
If there’s one place you shouldn’t cut corners, it’s your website. And a few warning signs can save you from a painful, time-wasting experience.
“Unlimited revisions.” This usually means two things: endless back-and-forth, or extra stretched timelines.
Charging per word. A clear sign of content-mill thinking. Good copy is about clarity and persuasion, not word count.
No kickoff call. If they won’t spend time understanding your business, they’re guessing.
No questions about your business, ICP, or competitors. Proper discovery is non-negotiable.
No SEO research. You end up with pretty sentences that don’t get found.
If they aren’t taking time to learn your business, you’re getting generic copy dressed up as expertise.
7 steps to go from finding a copywriter to launching your website.
What good website copy should generally include
At the very least, your website copy should sound like your brand on its best day. Clear, consistent, and unmistakably you. It should also carry sharp positioning so people instantly understand who you are, what you do, and why it matters.
Your structure should guide readers naturally from problem… to value… to action. No friction. No confusion. Just a smooth path that helps them make a decision without working for it.
Strong SEO should be baked in from the start, not slapped on at the end. That means thoughtful keyword targeting, clean headings, internal links, and smart optimisation that supports ranking without ruining the reading experience.
Every page needs purposeful CTAs and obvious next steps. And because most visitors land on mobile first, the copy must be skimmable: short paragraphs, clear hierarchy, and simple language that works fast.
Above all, your copy needs to read well. Hooks in the right spots. No filler. No wasted words. Good copy isn’t decoration. It’s a business asset, and it should pull its weight.
How we approach website copywriting
When SMEs come to me, they’re not looking for poetic writing. They’re looking for a website that finally makes sense. One that explains what they do, why it matters and why customers should choose them. With 16 years of experience in dealing with regional & global clients, I specialise in translating SME offers into clear, believable, high-conversion messaging.
That’s why my approach is designed for clarity and speed:
Strategy-first discovery
Brand messaging and voice alignment
Clear, wireframe-ready structure
SEO + intent matching built in
Clean, skimmable copy engineered for mobile
Transparent pricing
Founder-level partnership throughout
I’ve found that SME clients come to me because they want big-agency clarity without big-agency bloat and baggage of overheads.
What’s the right budget for your project?
If you’re trying to make sense of where your project sits, here's a simple way to benchmark it.
New SME with simple services: Mid-tier ($1,000–$2,000).
Ideal if you just need clear, clean pages that tell your story properly.Growing business that needs stronger positioning: Professional or boutique level ($2,500–$6,000).
This is where strategy, brand voice, and conversion thinking come in.Larger brand with multiple stakeholders: Boutique or agency ($6,000–$12,000+).
More alignment, more research, more complexity and more hands in the process.
In the end, you want to choose a copywriter based on the outcome you want, not the number of words. After all, words don’t win customers, clarity does.
Final Thoughts
Website copywriting in Singapore isn’t a small investment, but good copy pays for itself. It gives your business sharper messaging, clearer positioning, and a website that actually moves people to take action. That’s the part most companies underestimate.
If you want a quick sense of where your budget should land, I can help you map it out in five minutes. Just ping us, and we’ll catch up over a coffee or a kopi.
