The Challenge

Starry Homestead is one of Singapore’s leading interior design firms. Their reputation was stellar — but their website copy wasn’t. It read more like a catalogue than a brand. They needed words that matched their design ethos: aspirational, human, and trustworthy. On top of that, they wanted a fresh tagline and SEO-ready content to boost visibility.

The Solution

We stripped the jargon and rebuilt their story around a single clear idea: care. From that insight came the new tagline: “Care that shines beyond Interior Design.”

This gave them a positioning that went deeper than aesthetics — it framed them as partners who genuinely cared about people’s homes and lives.

We then rewrote their website with:

A sharper brand narrative that elevated trust and authority.

Customer-friendly headlines that actually inspired.

SEO-optimised copy that worked just as hard for Google as it did for humans.

The Results

The brand story and tagline gave Starry Homestead a clear, differentiated voice in a crowded market. Their new website now communicates prestige and approachability — appealing to both discerning homeowners and design enthusiasts.

Most importantly, their words finally matched their work: warm, modern, and built to last.