The Challenge
Mediphyt is a Singapore-based cosmetics brand blending advanced skin science with natural ingredients. Their products were innovative — but their story wasn’t cutting through in a crowded beauty market.

The Solution
We built a brand story that reframed beauty through the lens of skin health. By uniting science and nature, the narrative positioned Mediphyt as the safer, smarter choice for women seeking cosmetics that do more than cover up — they care.

The Results
Mediphyt’s new story gave them a sharper identity and stronger market differentiation, elevating them from another cosmetics player to a brand with a clear purpose: beauty that begins with health.

Everyone Creative turned skin science into a story of trust and care.