The Challenge

In Singapore, Urban Company wanted to stand out in a crowded home-cleaning market. Their offer was smarter than the usual “auntie-for-hire” weekend cleaners — instant booking confirmation, vetted professionals, insurance-backed service. But those advantages were buried. What they needed was a way to get attention fast and make their benefits feel obvious.

The Solution

We built a campaign of animated and static web ads that cut straight to the point:

Punchy one-liners that turned features into advantages people cared about (“Cut out the suspense. Get instant confirmation on booking a cleaning”).

Visuals that stopped the scroll — everyday cleaning moments reframed with confidence and simplicity.

A clear value hook: quality, convenience, and peace of mind, from just $27/hr.

The ads positioned Urban Company as the premium choice in a category usually sold on price alone.

The Results

The creative gave Urban Company a sharper edge online — clarity, speed, and assurance in a market full of vague promises. With every ad, the message was simple: why settle for uncertainty when you can book better, instantly?